Morgan McLintic shared some interesting information about Technorati is a post on his PR blog. Technorati, if you’re not familiar with them, is the Google of the blogosphere.

Morgan McLintic made two great observations in his article that should un-nerve a corporation that is not participating in the blogosphere.

Technorati is now tracking 14.2m weblogs, a number which doubles every 5.5 months. Interestingly though, only 13% of these blogs are updated once a week. Technorati suggests that 55% of the blogs are active meaning they have been updated during the last three months.

These are some astounding numbers. Most people still assume blogs are just “online journals” but if the Technorati numbers are continuing to double, they have to be writing about personal experiences too as they encounter businesses, products and services.

Morgan also went on to firm up his case - even if he wasn’t going to come right and say people are blogging in the corporate sphere like crazy.

It’s also interesting to note that posting volumes at the weekend are 5-10% lower than during the week. Personally I would have expected that to be much higher since most of the blogs I track are all-but silent over the weekend. I wonder whether we can draw any conclusions from that - does the 5-10% correlate with work-related blogging which restricts it to weekdays? Is that then the percentage of business blogs out there? Probably too much of a leap but an interesting thought in terms of dynamics.

Dave also states that “we see the largest number of posts each day between the hours of 7AM and noon Pacific time, meaning between 10AM and 3PM Eastern time.”

As you read Morgan’s article, begin to ask yourself how prepared your organization is to enter the blogosphere. I say that not to scare you, but to be realistic, because businesses are being pulled into the blogosphere whether they want to be or not and if you have the opportunity to be proactive about it that’s always better than the alternative.

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